What Sparked the Magic?

Christine Osborne and co-owner Dan Morrisey opened the doors to the very first Wonder Works on August 10, 1990. Their mission was to create a different kind of toy store – one that inspired the magic and wonder of fun. The two met while working together at Southern Pines Hospital from 1981-1990. After earning her degree from the Medical University of South Carolina, Christine worked as an Occupational Therapist and as the hospital’s Marketing Director. Dan helped open the hospital and served as Hospital Administrator. But Christine and Dan wanted to do something more, something inspirational. So the two put their heads and their passions together and opened Wonder Works. The business they built together has now seen two generations of local children play, grow, and bring their own children back to experience the wonder of a new toy sparking creativity and joy. Dr. Dan's creative, courageous spirit is still with us every day after he passed away in 2007. Christine is still the beating heart of the company. You'll catch her jingling sleigh bells at Elfstravaganza, running around at Wonderfest, or pitching in at any of our four locations at a moment's notice.

Today's Magic and Wonder
What began as neighborhood store focused on science and imagination has grown into a thriving local toy chain with four locations throughout the Charleston, SC area. Wonder Works is a toy store like no other, aiming to inspire creativity and a sense of wonder with specialty toys, gifts, books, and gadgets. Our mission is to create a wonderFUNtastical play experience with thousands of toys available for hands-on play in every store. As a leader in the specialty toy industry, Wonder Works is always first to feature the hottest new toys and gifts with the largest selection in the lowcountry. Wonder Works is a vocal advocate for the Shop Local movement, proudly offering merchandise from local authors, inventors, and manufacturers. At its heart, the company’s passion lies with the growth and development of child entrepreneurs, child entertainers, and children’s charities – kids whose passion for a cause has driven them to build businesses and bring about positive change in their community. In addition to participating in these and other local movements, Wonder Works hosts two free family events every year: Wonderfest and the Cooper River Bridge Run Kids Run, and our holiday Elfstravaganza in November. But don’t wait – come visit Wonder Works and experience the magic today!

todays magic and wonder

best 2017
Local Love and Community Awards
Best Toy Store | Charleston City Paper 2011-2018
Local Luminary | Lowcountry Local First 2017
Milestone Award | Charleston Metro Chamber of Commerce 2016
Retailer Excellence Award | ASTRA (American Specialty Toy Retailing Association) 2013
Community Catalyst | Charleston Magazine and the Coastal Community Foundation 2013
Giving Back Awards Most Influential Women in Business | Charleston Regional Business Journal 2013
Small Business With Outstanding Citizenship | National SCORE Awards 2013
Small For-Profit Business of the Year | SCORE Coastal Region 2013
Small Business of the Year | MSNBC Small Business Week 2012
One of the South’s Best Toy Stores | Southern Living Magazine 2011

magic maker christine
Meet Head Magic Maker Christine Osborne

With the uncanny ability to spot a craze and they year's hottest items before they even hit the shelves, Christine leads her team with a passion to provide children and families with the most magical toys that help develop social, mental, and physical skills while inspiring fun, creativity, and imagination! As the owner of Wonder Works, Christine has been an integral part of the Charleston community and toy industry for nearly three decades. She and Wonder Works toy stores have won countless awards and recognitions based on the business’s success, achievements, and community involvement. Christine is devoted to supporting the talented children of the Charleston community and provides a platform for child entrepreneurs, child musicians and singers, child authors, and children’s charities.


“Wonder Works is truly a magical world and it has unveiled my true passion. One child can make a difference; it’s as simple as that. My mission is to empower these children and to help them find their voice and their passion so they can then inspire others. The ripple effect will be set into place and the magic will just unfold.”

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Part of our Wonder Works mission is to facilitate the growth and development of local child entrepreneurs and to support ‘kids for a cause.’ Our passion for giving back to the community is part of the unique and magical experience that we provide our customers. We are inspired to make a difference in our community every day and support charities that share the same desire. Wonder Works believes that one child can make a difference, and so can you! Get to know some of our favorite local children’s charities below:

happy wheels
abbys friends
keys for hope

hugs for harper
musc children